“Interesting” Is The New Currency

Seth Godin’s BLOG “How Media Changes Politics” covers interesting territory.

Paraphrasing Godin…when there were few channels of communication (TV) all you needed to connect was money. Now that there are many channels of communication (social media, online, podcasts, etc.) what you really need is to be “interesting” in order to stand out and connect.

The fundamental currency shift democratizes connection marketing instantly.

Have you made deposits to your “Interesting” account lately?