Susie’s Lemonade Shows Entrepreneurs Fuel Our Economy
Susie, aka Lennon Wynn, is a precocious little girl who apparently has more business sense than many CEO’s and certainly nearly all in Washington DC. The series of commercials starts off with little Susie’s Dad giving her his Verizon smartphone to use at her lemonade stand, because it has a calculator. Susie sees the power off her phone and uses it to go big time with lemonade. Smart.
The current spot, called “Going Pink” has Susie expanding her business to include pink lemonade. The correlations to the real world are right on, but the underlying story is what’s most compelling. Going Pink illustrates how entrepreneurs drive the economy. Government doesn’t – that’s been proven.
Breaking Going Pink down:
- Susie, as the businesses leader, when asking “What’s next?” is able to stay focused and cut out noise like suggestions for chocolate lemonade and Susie’s Lemonade – The Movie. Focus on clearly defined goals is imperative for any entrepreneur (Susie has the drive to grow her business)
- Susie’s idea of pink lemonade keeps it simple, easier to execute and a proven winner (Susie sees growth in realistic terms)
- Susie invests in the infrastructure, in this case Verizon tablets, to facilitate the logistical components of her goal (Susie infuses the economy by buying mobile devices – for the expressed purpose of bettering her business)
- Susie uses the tablets to buy all of farmer Dave’s strawberries (Susie pumps more money into the economy by building a bigger supply chain)
- Susie’s test marketing is a success (Susie validates her product)
- Susie buys one. then two pink delivery vans (Pumping more money into the economy at the dealership and local body shop)
- Susie expands penetration of lemonade at the supermarket (Her investments result in payoff)
- The grocer sells more Susie’s Lemonade (Susie’s entrepreneurial effort pays off for her company and the economy)